How do you help?
Over time, authentic handcraft has been unreasonably recreated and industrialized leaving the original artisans exasperated. They face undue competition from faster, cheaper and more accessible – but unauthentic - variations of their very own inherited craft.
It is of utmost importance that these craftsmen’s Intellectual Property Rights (IPR) be protected. This is precisely why we associate only with registered Geographical Indications (GI)
How does GI ensure that the craftsmen’s rights are protected?
Geographical Indications (GI) are understood by consumers to denote the origin and the quality of products, hence protecting the authenticity of the original craft.
It refers to a location as being the place of origin of that product. Typically, it conveys an assurance of quality and distinctiveness which is essentially attributable to the fact of its origin in that defined geographical locality, region or country.
So each time you shop with us, you help a craftsperson in need. Read more here
An initiative to empower craft clusters. Shop and ensure welfare of authentic craft and craftsmen.